`It`s only a toe,` says Monster Dare`s founder

Released on = June 21, 2007, 2:57 am

Press Release Author = Monster Dare

Industry = Internet & Online

Press Release Summary = The founder of the world's first social networking website
for dares, Monster Dare, has been dared by his publicist to cut off a little toe on
the 18th July.

Press Release Body = The founder of the world's first social networking website for
dares, Monster Dare, has been dared by his publicist to cut off a little toe on the
18th July, when the site is a month old.

The young entrepreneur, Michael J Oxley, has accepted the dare and plans to remove
his toe himself with a bolt cropper. The publicist will lose all his holiday rights
for a year.

"I've put a year of my life into developing this website, so losing a little toe to
publicise it seems like a small sacrifice," said Michael, who will broadcast the
amputation live on his website.

Monster Dare is a website where people can dare each other for money. You could dare
a friend 20 quid to run naked down the high street, for example - or you could say
that you'd do it for 20 quid - or even dare anybody who fancies the challenge to do
it.

To get their hands on the money, people will have to prove they've done the dare by
submitting photographic or video evidence.

You'll find a photograph of Mike holding bolt croppers to his toe at
www.monsterdare.com

Contact Lee Henshaw for more information
lhenshaw@monterdare.com

More information about Monster Dare

Silly pranks and idiotic stunts form the staple of newly launched website
Monsterdare.com which plans to tap into the JackAss Generation who are hooked on the
world of ridiculously absurd antics.

MonsterDare.com is a website where users can dare each other for money. You could
dare a friend £20 to run naked down the High Street for example - or say that you
will do it yourself for 20 quid - or dare anybody who fancies the challenge to do
it.

To win the stake offered, people will have to prove that they've carried out the
dare by uploading photographic or video evidence.

"MonsterDare will tap into the nation's penchant for wind ups of all shapes and
sizes and gives darers everywhere a dedicated meeting place where they can share
their challenges with each other - and make a bit of cash at the same time. In this
case, the bigger, badder, madder the better the dares, the better," said MonsterDare
spokesperson Susann Jerry.

MonsterDare is a joint venture between Michael Oxley, founder of the user generated
web TV channel YourKindaTV.com and a group of likeminded digital entrepreneurs
including Lee Henshaw, founder of online PR outfit Way To Blue and Mike Collins
founder of online gaming exchange SharkWaters.com

Web Site = http://www.monsterdare.com

Contact Details = Lee Henshaw
63 Clerkenwell Road
London
EC1M 5NP
+44(0)2072537019

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